It’s official, Beyoncé aka Mrs. Carter is the new face of H & M. Recently released images show the diva lounging beach-side in printed hot pants and an unbuttoned blouse from the ”Beyoncé as Mrs Carter in H&M” collection.
In-line with Bey’s sold out “Mrs. Carter World Tour”, the low-priced high style retailer and the Grammy Award winning designer decided to join forces for their summer 2013 campaign. “I’ve always liked H&M’s focus on fun affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements - fire, water, earth and wind,” Knowles tells Vogue.
The line, in-stores in May will feature fun and affordable beachwear and swimwear. My only question is, will you buy it?
Stay tuned for more images….
Photo credit: H & M